data-driven PERFORMANCE MARKETING

From paid search and tracking to automation and product feeds, I help businesses build, fix and improve the systems behind their marketing performance.

Senior performance marketing expertise, built around what you actually need.

Audits, building accounts, tracking, automation and technical problem-solving — available as focused projects or flexible ongoing support.

WHAT CAN I HELP YOU WITH?

  • PAID SEARCH

    Google Ads & Microsoft Advertising

    Build, restructure and improve paid search accounts with a focus on performance, measurement and long-term maintainability.

    Search · Shopping · Performance Max · Demand Gen · Microsoft Ads

  • AUDITS & SECOND OPINIONS

    Find what’s holding the account back.

    A structured review of your advertising setup covering account structure, bidding, tracking, feeds and optimisation opportunities — followed by a clear, prioritised action plan.

    Google Ads · Microsoft Ads · Tracking · Shopping · Measurement

  • TRACKING & MEASUREMENT

    Make sure your marketing is measuring the right things.

    Implementation and troubleshooting across GA4, Google Tag Manager and advertising platforms, including ecommerce measurement and conversion tracking.

    GA4 · GTM · Enhanced Conversions · Consent Mode · Ecommerce

  • SHOPPING & PRODUCT FEEDS

    Better product data. Better campaign foundations.

    Merchant Center setup, feed management and technical support for Shopping and Performance Max campaigns.

    Merchant Center · Product Feeds · Shopping · PMAX · Feed Troubleshooting

  • AUTOMATION & TECHNICAL SOLUTIONS

    Reduce manual work and build smarter processes.

    Custom scripts, APIs and automated workflows for monitoring, reporting, optimisation and repetitive performance marketing tasks.

    Scripts · APIs · Google Sheets · Alerts · Automated Workflows

  • FLEXIBLE SPECIALIST SUPPORT

    Senior support when you need it.

    Bring me in for a specific problem, implementation, temporary project or ongoing specialist support — without the traditional agency setup.

    Projects · Troubleshooting · Consulting · Implementation · Ongoing Support

Get started

have a project, problem or idea?

Whether you need help with paid search, tracking, automation or simply want a second opinion — tell me what you’re working on.

Flexible support for one-off projects, audits and ongoing consulting.