Privacy Policy
Last updated: 28 September 2026
Myrkveil respects your privacy and is committed to handling personal data responsibly and transparently.
This Privacy Policy explains what information is collected when you visit myrkveil.com, contact Myrkveil, or otherwise interact with the website, why the information is collected, and what rights you have under applicable data protection law, including the General Data Protection Regulation (GDPR).
1. Who is responsible for your personal data?
Myrkveil is an independent consultancy operated by Jonathan Svensson in Sweden.
For personal data collected through this website, Jonathan Svensson is the data controller.
For questions about this Privacy Policy or how your personal data is processed, you can contact:
Email: info@myrkveil.com
Website: myrkveil.com
2. What personal data is collected?
The information collected depends on how you interact with the website.
Information you provide
When you submit a contact form or otherwise contact Myrkveil, information may include:
Your name
Email address
Company or organisation
Telephone number, if provided
Information about your project, business or enquiry
Any other information you choose to include in your message
This information is used to respond to your enquiry, discuss potential services and manage an ongoing business relationship where applicable.
Please avoid submitting sensitive personal information through website forms unless it is necessary.
Website and analytics data
When you visit the website, technical and usage information may be collected, including information such as:
Browser and device type
Operating system
Pages visited
Approximate geographic information
Referral source
Date and time of visits
Interactions with the website
Campaign and marketing attribution information
Form submissions and other conversion events
This information is primarily used to understand how visitors use the website and to improve its performance, content and marketing.
3. Google Analytics
Myrkveil uses Google Analytics 4 (GA4) to understand how visitors interact with the website.
Google Analytics may collect information about your device, browser, interactions with the website, traffic source and other usage information.
Where required, Google Analytics is activated based on your cookie and analytics consent choices.
Form submissions or other important interactions may be recorded as conversion or key events in Google Analytics. Myrkveil does not intentionally send information such as your name, email address or the contents of your contact message to Google Analytics.
Analytics information is used for purposes such as:
Measuring website traffic
Understanding how visitors find the website
Measuring which pages and services receive interest
Measuring enquiries and conversions
Improving website usability
Evaluating marketing activity
Google Analytics data is currently configured to be retained for up to 14 months where this setting applies.
4. Advertising and conversion measurement
Myrkveil may use advertising platforms such as Google Ads to promote its services.
Where advertising campaigns are active, measurement technologies may be used to understand whether an advertisement resulted in actions such as a website visit or contact enquiry.
Depending on your consent choices, this may include technologies provided by Google for:
Conversion measurement
Advertising attribution
Campaign performance measurement
Remarketing or advertising audiences, where enabled
Advertising and marketing technologies that require consent will not be used for those purposes unless the appropriate consent has been provided.
Myrkveil does not sell your personal data to advertisers.
5. Cookies and similar technologies
This website uses cookies and similar technologies. Some are necessary for the website to function, while others are used for analytics and, where applicable, marketing purposes.
Necessary cookies
Necessary cookies support essential functions such as website security, functionality and remembering certain privacy preferences.
These cookies do not require consent where they are strictly necessary for providing the website.
Analytics cookies
With your consent, Myrkveil uses analytics technologies, including Google Analytics 4, to understand how visitors use the website.
Analytics information may include pages viewed, interactions with the website, approximate location, device and browser information, traffic sources and conversion events.
Analytics cookies are restricted until you provide consent.
Marketing cookies
Myrkveil may use advertising platforms such as Google Ads.
Where marketing or advertising technologies that require consent are used, they will only be activated after the appropriate consent has been provided.
Managing your preferences
When you first visit the website, you can choose to accept all cookies, reject non-essential cookies or manage your preferences.
You can change or withdraw your consent at any time using the Cookie Settings option available on the website.
Your choice does not affect cookies that are strictly necessary for the website to operate.
6. Squarespace
This website is built and hosted using Squarespace.
Squarespace provides the technical infrastructure required to operate and deliver the website and may process certain technical information when you visit the website.
Squarespace may use cookies and similar technologies that are necessary for the operation, security and functionality of the website. With your consent, additional analytics and performance cookies may also be used.
Myrkveil uses Squarespace's cookie consent functionality to allow visitors to accept, reject or manage non-essential cookies.
Information submitted through forms on the website may also be processed using Squarespace's services in order to deliver the information to Myrkveil.
For more information about the technologies used on this website and your available choices, please see the cookie settings available on the website.
7. Contact forms and enquiries
When you submit a contact form, the information you provide is processed for the purpose of reviewing and responding to your enquiry.
The legal basis for this processing is normally:
Taking steps at your request before entering into a contract; or
Myrkveil's legitimate interest in responding to business enquiries and communicating with potential clients.
If your enquiry develops into a client relationship, information may continue to be processed where necessary to provide the agreed services.
8. Legal bases for processing
Depending on the type of processing, Myrkveil relies on one or more of the following legal bases under GDPR:
Consent
For analytics cookies, advertising technologies and similar processing where consent is required.
Contract or steps before entering into a contract
When you contact Myrkveil regarding potential services or become a client.
Legitimate interests
For purposes such as responding to business enquiries, maintaining website security and managing business relationships where these interests do not override your rights and freedoms.
Legal obligation
Where information must be retained or processed to comply with applicable accounting, tax or other legal requirements.
9. Who receives your information?
Personal data is only shared where necessary for operating the website, providing services, complying with legal requirements or running Myrkveil's business.
Service providers may include:
Framer – website hosting, forms and website infrastructure
Google – Google Analytics and, where used, Google Ads measurement
Email and productivity service providers used to receive and respond to enquiries
Accounting, invoicing or administrative providers where necessary for client relationships
If you become a client, invoicing or administration may also be handled through third-party service providers such as Frilans Finans, where applicable.
These providers may process personal information according to their respective roles and privacy obligations.
10. International data transfers
Some service providers used by Myrkveil may process information outside Sweden or the European Economic Area (EEA).
Where personal data is transferred outside the EEA, appropriate safeguards are used where required under applicable data protection law. These may include European Commission adequacy decisions, Standard Contractual Clauses or other approved transfer mechanisms.
11. How long is information kept?
Personal data is not kept longer than reasonably necessary for the purpose for which it was collected.
As a general guideline:
Contact enquiries that do not result in a client relationship may be retained for up to 24 months after the last communication.
Google Analytics user-level and event-level data may be retained for up to 14 months, depending on the type of data and Google Analytics configuration.
Information relating to active or former clients may be retained for as long as necessary to manage the relationship and meet contractual or legal obligations.
Accounting and transaction information may be retained for the period required under applicable law.
Information may be deleted earlier where it is no longer required.
12. Your rights
Under GDPR, you may have the right to:
Request access to personal data held about you
Request correction of inaccurate information
Request deletion of your personal data
Request restriction of processing
Object to certain processing
Request data portability where applicable
Withdraw consent at any time where processing is based on consent
These rights are subject to certain legal limitations and may not apply in every situation.
To exercise your rights, contact:
Myrkveil may need to verify your identity before responding to certain requests.
13. Complaints
If you believe your personal data has been processed incorrectly, you are welcome to contact Myrkveil first so the matter can be investigated.
You also have the right to submit a complaint to the Swedish Authority for Privacy Protection:
Integritetsskyddsmyndigheten (IMY)
Information about your rights and how to submit a complaint is available through IMY's website.
14. Security
Reasonable technical and organisational measures are used to protect personal information against unauthorised access, loss, alteration or disclosure.
However, no internet-based service can guarantee absolute security.
15. Changes to this Privacy Policy
This Privacy Policy may be updated when the website, services, tracking technologies or legal requirements change.
The latest version will always be published on this page together with the date it was last updated.
Contact
For privacy-related questions or requests:
Myrkveil
Operated by Jonathan Svensson
Sweden
info@myrkveil.com