Meet your consultant
I help businesses build, audit and improve their paid search and measurement setups - with a strong focus on Google Ads, tracking, automation and scalable solutions.
I’m an SEM Tech Lead with several years of experience across paid search, e-commerce, analytics and marketing technology.
My main focus are project-based work: helping businesses solve a specific problem, build something properly from the start or identify where performance and measurement are breaking down.
What I enjoy most is combining performance marketing with technical problem-solving.
I don’t just look at campaigns in isolation. I look at how the entire setup works together - advertising platforms, tracking, feeds, data, scripts, automation and build solutions that are practical and maintainable.
My goal is often to leave you with more than a recommendation.
If I find a recurring problem during an audit, I want to help solve it. That might mean implementing better tracking, building an automated budget process, creating a reporting workflow or setting up a process your team can continue using after the project is finished.
My background also includes both hands-on specialist work and leadership. I moved from SEM Team Lead into an SEM Tech Lead role as my work increasingly focused on scripts, automation, APIs, data and AI-driven solutions.
If you need someone to audit, build, troubleshoot or automate your paid search setup, that’s where I can provide the most value.
